The Information is the go-to source of in-depth reporting for the most influential leaders in technology and business. Founded in 2013 and headquartered in San Francisco, our original, high-quality journalism has the power to inform the most consequential decisions shaping our future, and we’ve built a community of 700,000 active readers who depend on us to do just that. We have a financially healthy business, plenty of capital, and big ambitions to grow our team and business.
About The Role
We’re hiring a VP of Marketing - a visionary leader who will elevate The Information's visual and tonal identity while driving greater awareness of our brand and world-class journalism. As a core member of our management team, you will work closely with the CEO, COO, and other revenue leaders to ensure that brand messaging and marketing strategies align with company goals. This role is pivotal in shaping our audience connections and amplifying our impact across every facet of the business.
What You'll Do
- Brand Leadership: Drive The Information’s brand positioning across channels, ensuring it reflects our journalism and role in shaping the conversation around the news.
- Dynamic Brand Moments: Create strategies that capitalize on timely news cycles and impactful brand moments to elevate our voice.
- Messaging Consistency: Develop and maintain clear, cohesive messaging across all organic and paid channels, ensuring alignment with our mission, core values, and evolving stories.
- Social Media Innovation: Expand our social media presence through creative, news-driven activations that deepen audience engagement and provide reinforcement to our brand strategy.
- Collaborative Visual Identity: Partner with the Design Director to evolve our visual identity, ensuring it remains cohesive, impactful, and in sync with our latest journalism.
- Event Marketing: Lead the strategic promotion of The Information’s events, maximizing engagement through the pre-event buzz, live coverage, and post-event outreach.
- Impact Reporting: Analyze and report on the effectiveness of brand marketing initiatives across channels to express and measure impact.
Who You Are
A seasoned marketing leader, you excel in crafting and executing strategies that build strong, distinctive brands in the digital landscape. You’re results-oriented, thrive in fast-paced settings, and enjoy working cross-functionally to enhance brand identity and drive growth. Your expertise spans digital marketing, audience engagement, and subscription models, and you balance big-picture vision with a meticulous focus on execution.
Qualifications
- 5+ years of experience in a senior marketing role, with a focus on digital marketing and subscription-based models for consumer or B2B brands.
- Bachelor’s degree in marketing, communications, or a related field.
- Proven experience in defining and differentiating brands through brand and product marketing. With demonstrated success in scaling digital impact through innovative marketing approaches.
- Strong experience managing and collaborating with internal and external teams, and building partnerships with leading agencies and freelancers.
- Excellent storytelling skills across multiple formats, with superior communication and project management abilities.
- Hands-on, proactive approach, equally comfortable with high-level strategy and day-to-day execution.
Why Join Us?
At The Information, you’ll have the opportunity to work with a team of passionate professionals, shaping the future of tech and business journalism. We’re committed to fostering a collaborative, inclusive environment where innovative ideas thrive. If you’re excited about the chance to make an impact with your marketing expertise and help grow a brand that’s setting the standard for quality journalism, we’d love to hear from you.
Benefits
- Company-paid medical, dental, and vision coverage for employees and their dependents
- Basic life insurance
- Generous paid leave that increases over time
- A parental leave policy for new parents
- 401(k) plan with company match
- Flexible Spending Account
- Additional benefits include commuter benefits, gym and fitness stipend, and phone reimbursement
- A highly professional, inclusive, diverse workplace with a zero-tolerance policy for harassment
Salary Range: $180,000 - $240,000 USD Annually + Bonus + Benefits
The salary range posted is based on the company's good faith belief at the time of the posting. Actual compensation may vary above or below this range based on factors such as location, work experience, and skill level.
We are an equal-opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to diversity and to building an inclusive environment for people of all backgrounds and ages
The salary range posted is based on the company's good faith belief at the time of the posting. Actual compensation may vary above or below this range based on factors such as location, work experience, and skill level.
We are an equal-opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to diversity and to building an inclusive environment for people of all backgrounds and ages
