We are seeking a Performance Marketing Director to join the Jobs Vertical of our Marketing team at BOLD, where they will lead the marketing strategy. This role involves coordinating efforts across multiple channels, focusing on high ROI initiatives and embodying our motto of "Insight-based Strategy, Results-backed Performance." The ideal candidate will be accountable for key metrics such as Conversion Rates (CVR), Customer Lifetime Value (LTV), Cost Per Acquisition (CPA), and subscription growth. Reporting directly to the SVP, Marketing, this role requires close collaboration with both internal and external teams, including delivery and agency partners.
Job Description
About This Team
Our Marketing Department is committed to BOLD’s vision of empowering job seekers to achieve their career aspirations, with a focus on data-driven strategies and exceptional performance. We aim to help our customers secure interviews and land their desired jobs through innovative marketing approaches and collaborative efforts. By centering our initiatives around the customer, we ensure that our marketing not only reaches but also resonates with our audience, driving meaningful engagement and success in their job search journey.
What You’ll Do
As Performance Marketing Director at BOLD, your focus is on the Jobs vertical with the following responsibilities:
- Overall Marketing Strategy and Implementation: Develop and implement comprehensive marketing strategies for the Jobs vertical, ensuring alignment with BOLD’s overall business objectives. Lead direct and indirect program management, ensuring strong performance results across all channels including SEO, SEM, email marketing, social, and affiliate partnerships.
- Marketing Leadership: Serve as the primary owner of marketing for the jobs vertical. Understand the role of Performance Marketing in the overall P&L and play a strategic role in driving profitable growth for the pillar. Serve as the primary marketing representative in cross-functional communications, aligning on strategy, planning, status updates, metrics, and results.
- Cross-Channel Communication: Play a leadership role across channels, ensuring effective execution of a jobs-focused marketing strategy, while fostering collaboration with channel experts to support their success. Represent channel partners to influence investment decisions, and effectively communicate and collaborate across all marketing channels and internal teams to drive cohesive, integrated marketing efforts.
- Data-Driven Optimization: Leverage data and analytics to continuously test, optimize, and improve marketing campaigns, focusing on high ROI initiatives and efficient customer acquisition.
- Testing and Optimization: Continuously test, optimize, and improve marketing campaigns to maximize ROI and efficiency.
- Affiliate and Partnerships: Manage partnerships with job sites and advertising referrals, ensuring effective collaboration and performance.
- Market Insights: Stay abreast of market trends, customer behavior, and competitive landscape to inform and adjust marketing strategies accordingly.
What You’ll Need
- Bachelor’s degree in Marketing, Business, Communications, or a related field. Advanced degrees or certifications in marketing or related disciplines are a plus.
- 7-10+ years in digital marketing, performance marketing, or growth marketing roles, with 3-5+ years in Marketing Account leadership or Campaign
- Management positions.
- Proven experience in driving B2C subscription-based business models, particularly in the jobs market or a similar industry.
- Demonstrated success in managing large-scale, multi-channel performance marketing campaigns with a focus on subscription growth and retention.
- Strong track record of achieving and exceeding KPIs such as Customer Lifetime Value (LTV), Cost Per Acquisition (CPA), subscription conversion rates, and retention rates.
- Deep understanding of SEO, SEM, PPC, affiliate marketing, email marketing, and other digital marketing channels for B2C subscription models.
- Experience with A/B testing, conversion rate optimization (CRO), and data-driven decision-making.
- Proficiency with web analytics tools (e.g., Google Analytics), CRM systems, and marketing automation platforms.
- Ability to develop and execute comprehensive marketing strategies aligned with business objectives, including budget management and ROI analysis.
- Strong analytical skills to interpret data and metrics, identify growth levers, and prioritize marketing investments for maximum impact.
- Strong leadership and team management skills, with experience building and mentoring high-performing teams.
- Ability to foster a culture of accountability, continuous improvement, and data-driven performance within the team.
- Proven success collaborating with product & design teams to meet shared goals and deadlines.
What’s Good To Have
- Industry Knowledge: In-depth knowledge of the jobs industry, remote work, and flexible employment options, with an understanding of market trends, customer behavior, and competitive landscape.
- High-Growth Experience: Experience working in fast-paced, high-growth environments, particularly within tech startups or rapidly scaling companies.
- Customer-Centric Focus: Demonstrated commitment to putting the customer at the center of all marketing activities and decisions. Strong ability to interpret data and metrics, with experience in A/B testing, conversion rate optimization (CRO), and data-driven decision-making.
- Innovation and Creativity: A track record of innovative thinking and creative problem-solving, driving unique marketing initiatives that stand out in the marketplace.
- Technical Proficiency: Familiarity with the latest marketing technologies and platforms, ensuring the team leverages cutting-edge tools for optimal performance.
- Leadership Acumen: Demonstrated leadership skills with the ability to inspire and motivate teams, fostering a culture of continuous improvement and excellence.
- Adaptability and Resilience: The ability to quickly adapt to changing market conditions and organizational needs, maintaining focus and effectiveness in a dynamic environment.
Benefits
Outstanding Compensation
- Competitive salary
- Bi-annual bonus
- 401(k) plan with match
- Equity in company
- Flexible spending accounts (health, dependent care)
- Internet and home office reimbursement
100% Full Health Benefits
- Medical, dental, and vision (optional plans for your family)
- Life & long term disability insurance (optional)
- Mental health support and resources
- Wellness reimbursement (gym, health apps, etc.)
- Pet Insurance (optional)
Flexible Time Away
- Flexible PTO
- Sick time policy
- Observed holidays
- 1-week PTO for the December holidays
Salary & Requirements
Starting Pay Range
$165000—$210000 USD
Pay Transparency
Individual pay is based on location, transferable skills, experience, and other relevant factors. This estimated range is based on the best available market data and factors, all of which are subject to change. This position may also be eligible for a bonus and medical, dental, vision, life, short and long-term disability insurance, 401(k), paid time off, sick leave, and paid holidays, all subject to applicable plan terms.
Eligibility
Eligible Hiring Locations
This position is 100% remote, work from home.
BOLD is able to hire full-time residents of the following U.S. States & Territories: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kentucky, Maine, Maryland, Massachusetts, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Tennessee, Texas, Utah, Virginia, Washington.
#LI-Remote
BOLD is able to hire full-time residents of the following U.S. States & Territories: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kentucky, Maine, Maryland, Massachusetts, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Tennessee, Texas, Utah, Virginia, Washington.
#LI-Remote
About Bold
We Transform Work Lives
As an established global organization, BOLD helps people find jobs. Our story is one of growth, success, and professional fulfillment. We create digital products that have empowered millions of people in 180 countries to build stronger resumes, cover letters, and CVs. The result of our work helps people interview confidently, finding the right job in less time. Our employees are experts, learners, contributors, and creatives.
We Celebrate And Promote Diversity And Inclusion
We value our position as an Equal Opportunity Employer. We hire based on qualifications, merit, and our business needs. We don't discriminate regarding race, color, religion, gender, pregnancy, national origin or citizenship, ancestry, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or any other applicable characteristic protected by law.
Under San Francisco's Fair Chance Ordinance, qualified applicants with arrest and conviction records will be considered for the position.
Under San Francisco's Fair Chance Ordinance, qualified applicants with arrest and conviction records will be considered for the position.
