Blushington is a haven for all of your makeup and beauty needs! Featuring a pro artist makeup studio and relaxing lounge, we strive to let our clients know that makeup application isn’t just for special occasions. We’re here to help women feel beautiful every day of the week and truly want to be a part of every woman’s beauty routine. We offer everything from full-face makeup applications to maintenance services—things like brow shaping. I enjoy coming up with affordable and fun services to help our clients feel their prettiest.

At Blushington, our philosophy is “feeling pretty is priceless.” There’s something to be said about exuding inner confidence and that’s what makes us truly beautiful. We hope that our services can help our clients feel beautiful inside and out.

I decided to create Blushington because I saw that there was something missing in the beauty industry, and that something was the convenience of coming into a relaxing environment to get your makeup done at any day and time of the week, for either a specific reason or no a reason at all!

The more research I did, the more I realized that there just wasn’t a place like that. I, myself, had never had a satisfactory experience at a typical department store beauty counter, and sought to create Blushington, a luxe makeup and beauty lounge with professional makeup artists who listen to your every need and who enable you to leave feeling pretty without the pressure to buy.

I have always loved makeup and actually taught myself how to do makeup. I would start to do my friend’s and family’s makeup and it just sort of turned out to be a natural hobby for me. I think everything was a challenge for me in the beginning because I have never done this before! It still is a challenge, but you learn everyday what works and what doesn’t.

The first step was a business plan that Allison Conrad, our president, created. Then, from there we just took off! I have learned so much from running a business—more than I have ever learned my whole life—and I am still learning. You learn that all the little details really are what matter.

I am very lucky to have a father who helped finance the beginning of Blushington. With his help I found a great group of investors.

We worked with Cameron, the husband of Drybar founder, Ali Webb, who first helped us with our branding. With his help, we came up with Blushington. I wanted a name that had something to do with London (I love it there) but also had something to do with makeup and was a destination. Blushington was the winner! With him, we came up with a cool coral color scheme and he also helped us find Josh Heitler, who is our architect as well as Drybar’s. He really made my dream store come to life.

Yes, that was the most important lesson I learned from the very beginning. We still have Allison, our president, who literally has been there from the beginning and has really helped me grow this brand. Most of our artists have actually been with the first store since the beginning. All of our artists are freelance makeup artists who have been in the business for years. We mainly find our artists on Craigslist and through word of mouth.

I always knew I wanted to expand—it was just a matter of when. We decided to open our second location in Dallas because women in this city love their hair and makeup! We also did a survey there and had a very good response. Not to mention there was a space right next door to Drybar, so we had to make this our second location. Then, after a couple of months, we decided it was time for store number three, which is now opened in Fashion Island, Orange County. We decided on Orange County because there still is a big demand for Blushington in Southern California and not only, again, was there a space next to Drybar, it just seemed like the perfect location and demographic over there.

Every day there is a challenge with running my own business. I really rely on exercise, Allison and my family (especially my dad) to help me get through the challenging parts. 

I’ve learned from my mentors that you should “do something you love and your job won’t feel like a job—it will feel like a hobby!” I’ve tried to live by this motto. I also drive my business by the motto: “feeling pretty is priceless.”

If you have a dream, go for it! Don’t let anyone tell you otherwise. I also would say that it is very hard work and there is a lot of pressure on you, but it’s so rewarding in the end. In order to be a great boss, partner and leader, you need to make sure that you are capable and able to do everyone’s job before you start to hire anyone. 

Honestly, It changes everyday, which is part of the fun when I come into the office! I don’t know what I will need to work on next.

I would love to open another store in Southern California and then head to New York. I definitely want to open more stores soon!