I was working well before leaving school, so I think the transition was easier for me than it would have been for a lot of people. I wanted to work from the day I started high school. My first post-college job was an internship with Gen Art in the fashion department, and then I left to work at Tractenberg, a well-known beauty PR company that helped lay the foundation for my PR experience. The collaborative relationship I built with Gen Art led to me returning several months after originally leaving. Working with Gen Art was a great learning experience: everything from events to VIP handling to production, etc. I loved it and it went from an internship to a paying job. They also were my first “client” when I ventured out to start a PR company at 23 years old.

I have been able to take a piece from each job I have had—and company I have worked for—and carry it forward in my journey. While the companies I have worked for do many different things, the common thread has always been representing the company I work for, and making sure that the brand is current and something that everyone is talking about. I have been able to accomplish this goal by building and maintaining relationships throughout the years. There is no formula for it—just hard work and authenticity.

Not exactly. I actually think I have been preparing for this career my whole life and it took my sister Jessica to point it out to me. I was always a kid who colored outside the book, not even the lines. When I was little I was memorizing the names of models in magazines and reading Vogue when other kids were reading Babar. I would quiz my mother at the grocery check out about who was on the cover and inside the pages of magazines—be it socialites, models or actors. I always read the New York Times and my father got me subscriptions to Forbes and Fortune for Hanukkah and croakies and design classes at FIT instead of dolls. I was even the special events counselor at my sleep away camp.

When selecting schools to apply to for college, I knew that I had found the right fit at The Ohio State University. They allowed me to harness my outgoing creative and social nature into a personalized studies program thus giving me the foundation for entrepreneurship with the ability to take on a role lacking industry examples. Embracing roles without four walls also helped me trail blaze a unique career path.

I love traveling in the first place, but to be between a great city like New York City and an idyllic tropical location is an especially wonderful opportunity. Because of the demands of my role to be present at many locations throughout the day, and not bound to an office or the traditional 9:00 to 5:00 schedule, I am constantly working while mobilized. The mobile office is not unique to my role as director of vibe, and it seems as if I have always worked this way. Whether I’m traveling to foreign countries or from lower Manhattan to Midtown, it does not really affect me. Any time I am traveling—be it for work or for pleasure—I am able to share the brand wherever I am. Of course, I stay with our properties whenever possible.

I always loved “big test day” as a student and I look at these opportunities as just that. I thrive on pressure and deadlines and the excitement that comes with them.

Working with high profile guests is the same as working with any of our other guests. I treat everyone the same, and aim to ensure the most special experience regardless. Another facet of my role is ensuring that the privacy of our guests are maintained and respected, so I cannot go into detail about how much fun we have.

We aren’t looking to be cool; cool has a shelf life. We want to be current and relevant and forward thinking. It’s always a question of what haven’t we done yet? What have we done that we can improve upon and make more interesting? What hasn’t anyone else done? Then I think about how that will be received by our clients who are pioneers and early adopters. Is this going to feel fresh and exciting to them and still be sustainable?

I find inspiration everywhere—the cities I’m in, my travels, products and consumer goods, my friends. Something very ordinary can become extraordinary when it’s put in the right context. It’s about finding that context within our hotels and making those ideas work.

There was an outline for the role. I was handed a job description, and I was hired as a consultant specific to Viceroy Anguilla for a six-month engagement. I knew what I was capable of and though my time was supposed to be short, I had a lot to accomplish in terms of getting Viceroy Anguilla on the map and creating memorable experiences.

The results of that six-month experiment—the press, celebs, epic parties, innovative programming, etc. were all thought out—there was a strategy, there was a plan but it wasn’t a box. It took lots of hard work, brainstorming and as with any new project, a few misses, but in the end it all paid off. After those first six months, we saw the positive results of the first season in Anguilla and I was asked to continue from LA for six more months. It snowballed from there. Now, it is almost five years later, and I am still in this dynamic and exciting role.

Walk through every door. Never say “no,” but don’t always say “yes,” either. There were a lot of times early on when I doubted myself or a choice I was about to make and some were huge leaps of faith, like moving to Los Angeles. Whether it was leaving a job to start another or just leaving to pursue something that better suited me, I’ve learned that sometimes you need to proceed with caution but look for mentors and friends along the way and use them as sounding boards. More than anything else, don’t be afraid to take (calculated) risks and always trust your gut.

I’m really excited about this next year and some of the projects that have arisen from this “vibe life,” as I say. After much nagging from friends and mentors in the industry, I’ve started to write all of my experiences and adventures down. I’m finally being methodical about keeping a record instead of just living in the moment. I am sure when I am older I will be very glad I can reflect on these memories.