Inside Hub LA you’ll find all the comforts of a modern day office—fast Wi-Fi, strong coffee and communal tables—minus the traditional corporate practices, that is. Co-founded by Elizabeth Stewart, 34, Hub LA is a new kind of membership club that offers over 7,000 square feet of creative industrial space to work, meet, learn, collaborate or create, a curated community of members and specialized programming for professional and personal development. All of it is dedicated to individuals and teams working to create positive social or environmental impact through enterprising means.
Located in the arts district of downtown Los Angeles, Hub LA takes the best of a shared workspace—social club, training facility, start-up incubator—and combines it with a new kind of model supported by its members. Hub LA is part of a network of 30+ Hubs around the world, all with individual control over their professional focus and brand, working to create a community.
As a leader in social entrepreneurship and urban sustainability, Elizabeth’s non-traditional career path has prepared her well for her role as CEO at Hub LA. Career Contessa is excited to showcase Elizabeth’s story as she continues to inspire and educate aspiring social innovators.
photos: The HUB LA and Mathieu Young
Her Starting Point
Where did you start your career?
My first job was at a development non-profit working in communications and operations, internationally empowering women and training our sub-Sahara African partners in the water, hygiene and sanitation sector. I interviewed for it and the role got bigger and bigger as I helped the organization grow. I started at $10/hour and ended up, five years later, with a salary and benefits equal to about $50K per year as I helped contribute to its success.
Where did your passion for social entrepreneurship and urban sustainability come from?
I discovered my passion while working at the international development organization. I was struggling with the donation and fundraising process and feeling frustrated at the lack of sustainability I often felt. I was working on water issues and have always been drawn to the social and physical infrastructure needed to create a city and have it thrive. It felt natural to start looking at communities and water from an urban perspective, and then start weaving questions of economic development and industry into the focus.
Before Hub LA, you were the founder and director of CAUSEmopolis, an urban development consulting firm. Have you always known you’d pursue entrepreneurship?
I have always ended up working on the pioneering end of the job spectrum for start-up organizations, and helping friends assess and formalize their ideas. I didn’t realize what it meant to live in that space and look for resources to get things done until I went to grad school and started to really understand the field of entrepreneurship. I think there are many people like myself who are oriented to starting things and could be well served by the tools and community that exists around entrepreneurs.
Her Big Break
What has inspired you to open Hub LA? How did you move past the idea stage?
First was finding a co-founder and a few team members who believed in the idea and committed to meeting regularly to move it forward. Lots of goodwill went into the creation. It really required getting succinct in our description of what we were trying to create and why, as well as how it was going to be viable as a business. Then we met with anyone who would listen and started holding small events with people who were interested.
Co-work spaces are becoming increasing popular. What do you think led to this increase and what is unique about Hub LA?
Hub LA is unique because it is the first membership club structured for impact professionals in Los Angeles. We are creating a community and look to serve as a catalyst for our members to further their positive impact in the world and reinforce their social entrepreneurial missions. We are not just focused on startups or simply providing space, and we actually don’t refer to ourselves as a co-working space. What we offer is much more curated, thoughtful and mission driven, and includes programs for both personal and professional development.
So much more goes into running a business than simply the pretty exterior. What was your learning process?
I’ve learned by doing, by making mistakes and having the benefit of being surrounded with great experts, and then knowing how to ask the right questions step by step. It takes being a good judge of people and getting to know their intentions and motivations in order to find the right people to work with. I learned by being bold and by not being afraid to have hard conversations and deal with conflict. At the end of the day, all of it entails learning how to work well with many different groups of people to build something from scratch.
What has been the most challenging aspect of launching Hub LA? What about the financial burden of a start-up?
Any start-up that says they are through the financial hurdles after three months is lying! We are doing well and meeting our projections.
The challenging part is having realistic and even conservative projections on the revenue side, and keeping a hawk eye on cash flow. It is the most critical element to budgeting and planning for any start-up. It has been challenging knowing that we have to grow in phases and that we can’t have everything finished all at once. It’s also difficult when you know what is to come in the business road map in terms of the product, but having to phase it out and still communicate to the community what is yet to come. So essentially, it’s a balance between patience and perseverance.
How are you marketing Hub LA? How do you stay connected to the LA entrepreneurial community?
We’ve developed deep partnerships with many key networks that we believe have the type of members we seek to serve at Hub LA. Hosting events, producing events and leadership through speaking and social media have all been helpful outlets to attract members and have people understand our unique offering. We are looking for a mash up of several different communities to create the diversity we believe is key to fostering the type of collaboration that leads to social innovation.
Women 2.0 and Forbes recently listed you as a “Female Founder to Watch.” How does that make you feel? What does that type of exposure bring?
Of course I’m honored, but I’m doing this to see tangible results in terms of value to our members and the social enterprises and impact professionals who are joining Hub LA. We have ambitious goals about helping test new models of doing business and creating new relationships among people who are willing to help each other succeed.
All that to say, I usually have my head down and look up every now and again and really appreciate recognition like this. I can receive it because I believe we are creating value.
What does a day in the life of Elizabeth Stewart look like?
My days are never really the same! For the most part, I usually take my first appointment of the day between 9:00 and 10:00 a.m. because I work late and have yet to become a morning person! A large chunk of my day entails going to meetings and taking calls with a wide range of professionals and colleagues, making the connections that are the essence of this community.
Her Perspective
Fast-forward five years. Where is Hub LA?
My hope is that Hub LA will have incubated new ways of collaborating, new public/private partnerships, new social enterprises with members and continued developing into a community center where people feel a part of something bigger, yet local and attainable.
I see this being a place where people can plug in their passions and skill sets while getting active in creating real impact. We expect to have several locations throughout Los Angeles connecting the fragmented geography of professionals who want to make a difference with their work in the world.
Combining your passions and career is tough. What advice would you give women trying to figure this out?
That’s a great question and I agree with you. I’ve been fortunate in that I’ve always been pretty sure of what I’m passionate about at a macro-level, and then looked for careers that support my bigger ideals centered around purpose and my unique gifts.
What should aspiring business owners know before they pursue their own dreams?
Do your homework and understand your business model. Know why you are competitive and different, and know who your customer is and how they think. Raise enough initial seed capital—double what you think you should for your initial minimum viable product (MVP) because things always come up, and you will have to adjust.
Much of building a business is dealing with many kinds of people, so know whether you enjoy that or not before starting, or find a co-founder who does. Don’t try to do it on your own. Seek out a co-founder or team of three to get it done.
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