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Episode 47: Signs You're Not In Control of Your Career—And What You Can Do About It with Erika Ayers Badan
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Rachel Hong

Senior Digital Marketing Strategy Manager , Walmart
$120/Session
15 Reviews
Expertise:
Salary + Compensation, Networking, Cultivating Confidence, Job Search Strategies, Interview Questions, Resumes, LinkedIn Optimization, Leadership + Management, Career Transitions, Career Development, Industry Insight, Public Speaking + Presentations
Mentor Image - Rachel Hong

About Me

My YouTube Channel: Career YoungPros https://www.youtube.com/channel/UCedoZ0B3W59Uk734Um-6V9A My Journey From $35K to $150K+ Salary and Marketing Industry Explained: https://youtu.be/H58a2NT3YQ4 Hi there! Are you looking to build or advance your career in the exciting world of digital marketing and earn a six-figure salary? Or are you a non-native English speaker trying to navigate and succeed in the corporate world? If so, let’s connect. Whether you're a new grad or an experienced professional, I can help you stand out and supercharge your career by finding your competitive advantage, niche, and unique stories in your career journey. Let’s work together on topics such as: - Career exploration and insight into marketing - Find the best career path that suits your interests and strengths - Network externally to get a job referral or internally to get sponsors and mentors - Build a unique personal brand and story - Effectively tailor your resume to various positions - Prepare for virtual and in-person interviews - Salary negotiations - Get the promotion or raises you deserve - Manage your boss and build alliances in workplace *** About me: Born in China, I’m a first-generation immigrant and the first person in my family to attend an American university. The odds were against me initially -- my parents couldn’t share any career advice with me and I didn’t go to a prestigious school with an extensive alumni network. But I managed to pave my own path to a successful career in digital marketing through lots of networking and making strategic moves. The journey hasn’t been easy, I've been through career changes, layoff, reorg, as well as M&A. But I've survived them all and continue to thrive by leveraging good job search and networking skills. Now, I'm ready to apply these lessons learned and valuable insights to help others like me (women, immigrants, or minorities). I have 13 years of work experience in the digital marketing space, spanning from retail to advertising technology, digital publishing, to agencies (media, PR, and advertising). I'm very familiar with many disciplines within marketing as I have worked in different fields (analytics, content marketing, project/campaign management and demand generation) at various types of companies (from Fortune 500 multinationals to mid-size to startups). By day, I’m a senior digital strategy manager at Walmart; by night, I’m a career coach who can help you position and promote yourself to your target audience.

Get to Know Me

Current Position
Senior Digital Marketing Strategy Manager , Walmart
Previous Positions
Marketing Manager, Neustar (a TransUnion company) June 2019 - April 2021
Marketing Manger, Pegasus (merged with Cendyn) June 2018 - October 2019
Associate Marketing Manager, ShareThis August 2019 - May 2018
Senior Sales Planner, Business Insider (Insider Inc.) August 2013 - August 2016
Digital Analyst, Mindshare August 2021 - July 2021
Senior Manager, Demand Generation (Marketing) & BDR (Business Development), PubMatic April 2021 - October 2024
Education
BBA | Baruch College

What lies behind us and what lies ahead of us are tiny matters compared to what lies within us.

Reviews

Rachel has been instrumental in helping me revamp my resume. Her insights into the marketing industry, along with her ability to provide practical, actionable advice, truly made a difference. Her guidance and encouragement have greatly boosted my confidence, and as we continue to work together, I am feeling more prepared to navigate my career search. I highly recommend Rachel for anyone looking to advance their career!

Ashley Z. , 40
Sep. 30, 2024

I had an excellent experience working with Rachel during our coaching sessions. I consulted with her for marketing data analysis and report preparation, and she was incredibly efficient in identifying the key points I had missed. She provided a clear structure for my work, which sparked numerous ideas for improvement. Rachel made the most of our sessions by accommodating my schedule each time and ensuring that we used our time efficiently. She also shared valuable examples of standard marketing reports and provided insights into the corporate mindset, which greatly enhanced my understanding of the task. I appreciate her help and insights, which were instrumental in refining my approach and boosting the quality of my work.

Anonymous, 26
Aug. 16, 2024

Rachel was always on time and utilized our sessions to ensure I had what I desired. Her tips, tools, suggestions will be a foundation for my career progression. I have a solid plan on how to grow in Marketing.

Misty M. , 46
Jul. 30, 2024

Every time Rachel and I met, she has new tools and suggestions for me. We had 5 sessions and each one built on one another. She knows her stuff when it comes to Marketing but also career progression techniques.

Misty M. , 46
Jul. 30, 2024

Rachel reviewed and assisted with creating a new resume for me with a Marketing focus. She had great tips about which bullets should be at the top, the length of the resume, and how to utilize common language to showcase my skillset. I now have a great template and several guidelines to improve my resume.

Misty M. , 46
Jul. 30, 2024

Really happy to have my first coaching session with Rachel! She provided incredibly helpful information and offered specific, actionable advice. She also helped edit my resume, which looks much better than before. It was truly beneficial to have a session with her, and I appreciate the valuable guidance she shared. If you're looking to enter the marketing field, I highly recommend talking with Rachel!

Grace L. , 23
Jun. 15, 2024