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Episode 44: From Unemployed to Underemployed: How to Cope With It with Jennifer Duggan
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A Guide to Tackling Male-Centered Company Culture

Including that annual golf outing.

For a long time, the workplace was the boy's club. 
And even though almost 47 percent of the American workforce is female, the boy's club culture still prevails in many workplaces, especially in male-dominated industries. For women working in those male-dominated industries, it can be hard to navigate the work culture—how do you break into the boy's club? Can you? Should you?
As a member of an all-woman team at a feminist startup, I didn't really feel qualified to be giving advice on the topic. So I reached out to someone who could—Kaethe Schuster. Schuster is a sales and marketing national account executive for DowDuPont Performance Building Solutions, where she's worked for 19 years. And 17 of those years, she spent in the construction industry—an industry where women make up 9 percent of the workforce.
We asked Schuster to give her insight on allies in the workplace, inclusion, and how to stay engaged in a male-dominated field. Here she is:

What are your experiences with work activities that are catered to men?

"As most of my career has been focused in the building and construction industry, the majority of the events and activities I participate in are heavily male-dominated. Golf, fishing, skeet shooting, hunting, and car racing are staples in the construction industry, and many relationships begin or are further developed during these activities."
"In the boardroom or on the job site, make connections proactively, and bring something to the table."

What should women do to be included in those activities?

"Being fully and consistently engaged is the best way to be accepted, included, and most importantly—trusted and valued. In the boardroom or on the job site, make connections proactively, and bring something to the table—whether that be knowledge, contacts, or solutions. If it makes you more comfortable, form alliances with contacts you already have, and work together to support each other to ensure you are being included and are able to provide feedback, opinions, and options."

How can women stand up for other women in regards to work activities? Should they speak up and suggest alternatives?

"Not everyone considers themselves athletic or outdoorsy, people enjoy vastly varying pastimes. In every group activity, there are going to be individuals who are being pushed out of their comfort zone. A true leader will identify them and strive to help them feel more comfortable, included and relaxed. Once you are fully and consistently engaged and know that you add value to the team, I do think you should feel free to suggest new activities that you think would be appropriate."
"By 'joining in' even in activities where I was completely unskilled, I have built relationships that I may not have otherwise."

Should you accept the invite? AKA Go on the golf outing, even if you’ve never golfed before?

"Always accept the invitation. Always.
By 'joining in' even in activities where I was completely unskilled, I have built relationships that I may not have otherwise. I have found that I usually really enjoy myself, and no one is judging the newbie—in fact, they are often trying to help you! What better way than that to start to build rapport? And if you are already skilled, go make a lasting impression!
Be open and honest about your skill level and be flexible to adjust your activities—it’s often okay to just drive the golf cart or ride on the boat, but always engage—play where you can and cheer on your team."

What do you do if you’re not invited to a male-catered event, but your colleagues are?

If you are not being included and you feel that you should be, you should certainly reach out to the organizer and ask about the event. Was it just an oversight? Is there some other dynamic at play? Direct communication is always best. Offer to assist with the event if you can and confirm that you wish to engage.
"Showing up, engaging, and adding value is going to ensure that you are not overlooked or excluded."

Do you recommend trying to bring up the topic or explain your thoughts to your male coworkers or allies in the office? What would that conversation look like?

"I think asking directly and asking to assist if you can is the best approach. Having allies that you can gather feedback from in this case may also be helpful, but act and communicate swiftly. I had a leader who had the mantra to “assume positive intent” which is almost always applicable advice. Showing up, engaging, and adding value is going to ensure that you are not overlooked or excluded."

There’s a tendency for people to see women as being “whiny” when they address a problem or issue. How would you advise someone to address gender bias in their office?

"It is important for all team members to avoid actions or communications that could be considered whining, venting or gossiping. The best way to communicate is directly, honestly, concisely and timely. Don’t let topics fester, be specific and stay on topic. Make your 'ask' clear."

Any advice for women who are in male-dominated industries, and looking to break through male-dominated traditions or workplace cultures?

"The key to success is very simple, though it will likely take some time and effort. You must engage and add value to build trust. My recipe? Show up. Be sincere. Become a trusted advisor."

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